1. How can I improve my site’s ranking?

Sites’ positions in our search results are determined automatically based on a number of factors, which are explained in more detail at http://www.google.com/technology/index.html. We don’t manually assign keywords to sites, nor do we manipulate the ranking of any site in our search results.

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. For more information about improving your site’s visibility in the Google search results, we recommend reviewing our webmaster guidelines. They outline core concepts for maintaining a Google-friendly website.

2. Will switching hosting companies or changing my IP address affect my listing in Google?

As long as your URL stays the same, your site’s listing in Google shouldn’t be affected if you switch hosting companies or change your IP address. We recommend migrating a site to a new IP address with the following steps:

1. Bring a copy of your site up at the new IP address. 2. Update your nameserver to point to the new IP address. 3. Once you see search engine spiders fetch pages from the new IP address (typically within 24-48 hours), it’s safe to take down the copy of your site at the old IP address.