Effective Pay-Per-Click Management
I have always wandered how to search my keywords and see what others are bidding for them. I now use the Overture Max Bid Tool to search for specific key words and phrases that fit into my budget. I am always finding cheap keywords and phrases with this tool.
It has been pointed out to me that just because others are bidding 5 bucks for a term, does not mean that I cannot find similar terms for ten cents. In fact, I am continually finding terms missed by other advertisers.
To view bids, just type in the keyword, term or phrase into the field and click search. The results page will show you how much other advertisers are paying for that term. With a bit of luck, you can find terms and phrases that have no bids yet. This means that you can get to the top of the search results for the absolute minimum amount per click.
Overture is not the only Pay-Per-Click Search engine. These results show bids relative to what advertisers pay on Overture. I still use this tool as a guide to prices on other Pay-For-Inclusion search engines.
Find out different keyword and phrase variations with this Free Keyword Search Tool.
What is my Limit?
If you search the term online casino, you will notice that the top bid (at time of writing) is $20.01. This means that the advertiser is willing to pay that much for just one visitor to click on their ad. If you search the term web hosting, you’ll see that to get to the top of these results, you’ll need to bid $7.26. If you search the term resale rights, at time of writing it costs $.071 per click.
So how do I figure out if my campaign will make money? Simple. I just use this Free Pay Per Click Calculator. The calculator shows what my maximum bid should be in relation to my profit margin and the amount I am willing to spend from that profit margin.
If you are new to this or thinking about getting your feet wet, I recommend reading the book Google Cash. I wish I bought this book before I spent hundreds of dollars on clicks. Now I own the book and am continually reffering to it. It has a step by step guide and is packed with resources. It is easy to gamble the price of the book on a dud campaign. This is a business, and the best way to learn a business is from another person who is doing well in the same business.
