Having links to your website is essential for any online marketer or webmaster looking for a way to get their website noticed. There are several benefits to having links:
1) It increases your ranking in search engines. Search engines like Google and Yahoo use link popularity to valuate the ranking of a particular website. For instance Google has a toolbar that people can download onto their computer and it shows the page ranking of every website you visit. Link popularity plays a major role when Google computes this page ranking for these websites. (more…)