Today wherein internet has become a way of life, many people prefer to do their shopping online. As the number of online transactions increases, it is evident that merchants are experiencing more and more fraudulent transactions with the use of unauthorized credit cards. The article focuses on things you can to avoid these fraudulent transactions. (more…)

eBay feedback is an eBay seller’s best tool for instilling trust with your potential buyer. The higher the eBay feedback score, the more likely that the buyer will trust you. Buyers put their trust in sellers with the hopes of receiving exactly what they purchased. So what exactly do they look for?

Potential buyers first look to see what experiences others have had through the seller’s eBay feedback page. They look for speed of shipment, whether the seller actually communicates with their customers, if the previous buyers are happy with the quality of the products, and most importantly, what negative comments are left for the seller. Buyers look at this so they can get an idea of what to expect if they decide to move forward with the transaction. (more…)

Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc.

Here’s a quick example of how to expand your lists by investigating related avenues. In this example I\’ll use mortgage as the base keyword. (more…)

No matter how large or small your online business is, you should be using some sort of web analytics software. Today, Web site traffic analysis is an industry complete with high-end enterprise solutions like Omniture and Websidestory to free lower-end solutions like Google Analytics. But for the customer, the tools many of these companies provide can turn your Web log data into some slick and useful reports. (more…)

From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles. (more…)

This little scam has been around for a while. It does not feature in the “Top Ten” work at home scams but it might find its way there in the near future because there has been a sudden surge of activity recently from people imitating this particular online scam.

The scam is quite simple and works as follows. (more…)

RSS - or what is now known as “Really Simple Syndication” - is a file format that is incorporated by Internet users in their websites to allow for ‘web syndication’, making their web content available in a format that can be universally understood by other people.

In essence, RSS is a ‘mini database’ that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice. (more…)

Google has gone from being the #1 online search service to becoming a giant, wildly successful advertising company.

Who hasn’t seen the little “Ads by Gooogle” text ads on any website page?

What Google brought the online world that has made them so insanely popular: contextually relevant ads. (more…)

To listen to Internet gurus you could easily be fooled into the idea that for an ebook to have any value it has to be priced accordingly. As a result prices of $29.99, $37.00, $47.00 or even £97.00 are common. To encourage customers to part with these large sums of money they sweeten the deal with lots of bonuses, sometimes up to 20 additional ebooks. (more…)