Search Engines June 23, 2006

In regard to your published article: How to Protect Your Search Engine Rankings

In reply to some statements you have made in your article published on goarticles.com

John Said: Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines. Reply: Faking out search engines is not dishonest, it is an uncoventional method of getting into the search engine.

John Said: The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Reply: Using alternate methods to get indexed in a search engine is certainly not a crime.

John Said: Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords. Reply: This is not an evil trick it is skill and these are not illicit webmasters.

John, stealing a car is a crime, robbing a bank is a crime, spamming email is a crime. Spamming a search engine is not.

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