This article is a follow-up to an article I wrote about On-Page Optimization . On-Page optimization enables each of your web pages to make the most out of the mojo that they have — but you need inbound links to create that mojo in the first place.
I use the term “mojo” as a generic descriptor for the importance given to a web page or a web site based upon inbound links. Similar terms include page rank, site rank, trust rank, and authority. Those terms tend to carry too much linguistic baggage, so I use the term “mojo” for simplicity unless another term is specifically required. (more…)