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Microsoft is about to announce a new product or technology from Microsoft Research, and the mysterious product offering is slowly coming into focus. A viral marketing website has been launched to create buzz, but it appears as though the cat may be already out of the bag. (more…)
Hunting for something on America Online’s search site? Beware. You may be converted.
And it’s not a religious thing, although advertisers do seem to see it that way. “Conversion” in marketing speak refers to people who start off as window shoppers and are transformed into customers. (more…)
Do you launch your CRM this year?
Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required. (more…)
When you’re a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it’s more than a nickname—it’s the future. (more…)
The Hyperwords Company has just launched a free add-on to the Firefox browser that brings hyperlinks (define) to any word on the Web.
“This isn’t just limited to word definitions,” Hyperwords CEO Frode Hegland told internetnews.com. “We let you interact with words in any number of ways. The user decides.” (more…)
Nearly 40 years ago, in a blue-collar Irish neighborhood in Scranton, Pa., Judy McGrath fell in love with music. As much as her father, Charles, tried to get his only child to listen to Duke Ellington on the family hi-fi, she preferred the Rolling Stones, and later, Neil Young. Her mother, Ann, read The Catcher in the Rye to her when she was seven and explained to Judy that the nuns at her Catholic grade school weren’t always right: She could have an opinion, too. It was in this progressive environment in the McGraths’ small house on Orchard Street that Judy began to imagine a life beyond Scranton, in New York. “It felt like a land far, far away,” she recalls. “I’d never been to New York City until I came here looking for a job. It felt impossible, like there was a sense of a tribe, of people I wanted to be part of. So I had this idea that I could write about music. That would be the ideal job for me.” She eventually set her sights on Rolling Stone, that pinnacle of pop culture in the late 1960s. (more…)
Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? You bet, and here’s why. It’s always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. Now Enquiro has documented survey research on the role of search engines in B2B transactions. (more…)
BitTorrent, a tool used by both software pirates and software distributors, is gaining a measure of legitimacy thanks to browser maker Opera Software. (more…)
Advertising had long since been a major determinant of a business’ success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it. (more…)
Virtualization startup SWsoft wants to solve the challenge of moving virtual servers between physical servers without end-user disruption or the need for a storage server. (more…)