“What�s in a word” seems quite a nothing phrase on its own. Take into the context of writing Ad Copy and everything is in a word.

In this article I have selected a few of what I would consider some important words to include when writing your Ad. You may not be able to get them all in, but; you should try and get as many as you can. The more keywords, the more effective the AD. (more…)

Fortunately the Internet provides online business entrepreneurs a wealth of choices when it comes to communicating. Your primary mode of communication will likely be e-mail when you set up a virtual office. No question about it, e-mail provides the best possible method of communicating with clients any time day or night, 24 hours a day seven days per week. That said you can also chat with customers or clients online using IM services. Most Internet hosts offer some sort of instant messenger capability you can use to communicate with your clients online any time. (more…)

Spam is a term used to describe the sending unsolicited messages indiscriminately in bulk by means of electronic media. E-mail is the usual vehicle for Spam often advertising products like cheap prescription drugs and discounted computer software.

Confidence tricks have also found as new lease of life through e-mail. I think many of us know of the email from a government official, usually from Nigeria asking to use your bank account to move money and promising a big cut. (more…)

Ever notice how much of your work involves dealing with people? Have you noticed, too, that they don�t necessarily follow the script you have written for them? And, when they don�t, it can be fun, interesting, disappointing, frustrating and even downright painful depending on the situation. Sometimes, people aren�t even trying to disagree with you, they are just behaving naturally. However, their natural way of achieving the result you seek can be 180 degrees different from the way you would have approached the solution. (more…)

Communication in today’s fast paced world of e-mail and the internet is constantly evolving, and keeping up with the latest techniques, formats and trends can be very frustrating. But few things are more important in the relationship between volunteers and an organization than consistent, timely, effective communication. Because volunteers are not in the office on a regular bases, or perhaps are spread out across considerable distance, they rely on an effective communication processes to keep them informed and connected.

Maintaining a database of all volunteers (active and inactive) allows you to create personalized, targeted and timely e-mail messages about new or urgent volunteer opportunities, organizational updates, special events, or legislative alerts. Be certain to assure your volunteers that your organization adheres to a strict privacy policy regarding e-mail addresses and be certain you honor that policy at all times

Most retail stores have established many forms of communication to assist customers prior to trekking to the store. These systems include a web site, email, fax, online shopping, automated attendant, custom call routing (CCR) and interactive voice recognition (IVR). All these modes of communications should serve to enhance the customer experience. After all, the ultimate goal is to quickly and efficiently service the needs of the customer while maximizing a return. (more…)

A two-way radio is a device which transmits and receives voice signals through the air. They work somewhat like a telephone, but since they do not require a central network they can be used anywhere! With two way radios, two or more people can have a discussion no matter where they are — sometimes while they are miles apart! Another common name for a two-way radio is a “walkie talkie”. (more…)